Organic design is commonly applied to products such as chairs, electronic equipment, books and home décor.Do you know that How to create an organic web design.
Following the same principles, organic web design has recently emerged as a trend.
Professional designers and companies have taken a more natural approach to creating their websites, logos and packaging, leaving behind the overtly technological sheen of the early 2000s.
Yes, fellow designers, it is safe to say that the new age of organic design for websites and corporate logos has taken effect.
Whether overt or subtle, whether scanned elements or graphics that mimic nature, organic web design has taken on many forms. But what constitutes organic design? What makes it successful? Let’s find out…
What Makes an Organic Web Design?
Though the name suggests that some kind of ecological statement is being made, organic web design is more about bringing natural elements into a technological environment.
These elements could be the representation of natural materials in a design (wood grains, fabrics, earthy textures) or something more abstract that captures the ebb and flow of nature (items, materials, colors, shapes). Organic web design is a broad concept and can be divided into four categories.
- Using materials, textures and fabrics that hint at organic elements
Objects such as muslin, burlap, papyrus, paper, tape and wood. These items come from the natural environment and thus give a layout a natural appeal.
- Using abstract essences of nature
Colors, shapes, graphics, materials and brushes that mimic the “flow” of nature. These are subtler than wood grains and muslins and are intended to give but a hint of an organic essence. We see this on websites that have modern streamlined graphics and a soft natural touch. Oddly, plastics are the most common materials used to achieve an organic look: unlikely materials are fair game in web design.
- Creating a whole that is greater than the sum of its parts
If an image is created that uses only brushes or graphics in order to create another image, we can say that we get more out of the image as a whole than the sum of its parts: the brushes or graphics. This comes more frequently in negative space, as brushes may be used to outline or fill in another image. When we add up the parts, we get one thing — the brush — but when we look at the whole, we are getting two things: the brush and the image created. This is common among typographies, as we may use them to create a totally different image, be it by playing with the negative space or adding brushes.
- A looser interpretation of “organic” web design
We generally define organic as something coming straight from nature, but it can also be something created (and then neglected) by humans, such as an abandoned piece of wood from a building or materials that once decorated a home and are now stained. Organic in this sense means something completely different: it takes over objects that are left behind by society. Old photographs, ripped cloths, distressed wallpaper: these all can be as organic as a piece of wood or leaf.
In recent years, organic design has taken on an “essentialist” quality. Essentialist organic design is a more minimalist ideal: use only what you need to achieve what you’re after.
For instance, if we wanted to create an image of negative space and brushes, we could use only the amount of brush necessary to create that image. Essentialist organic design leads to a more contemporary look and is spreading in the web design field.
These four categories can be played with and manipulated to get the feel that is right for you and your client. Mix and match any of these: they can all work together successfully.
Hints for Successful Organic Web Design
- Earthy colors can be vibrant
Burnt oranges, deep gray-purples and olives can be just as exciting as light yellows and bright reds. Plus, they work better together, and because you will more likely use neutral tones in your organic design, you can use more of these colors without overwhelming the design.
- Vibrant colors can be organic, too
Fire-truck red or cobalt blue can be just as earthy and organic as browns and grays. Find these colors in a vintage image or natural pattern or distress a pattern that has these tones. They can be refreshing when used with a muted palette.
- Balance, balance, balance
The environment remains stable through a careful balance of elements, and design is no different. This is even more important in organic design. Balance those gray hues with more colorful ones. Calm that wood background with flat, large or simple tables or div layers, or even a monochrome paper texture. One trap with organic design, as with all design, is that you can have too much of a good thing, and the line between successful and overdone can be fine.
- Organic doesn’t mean scrapping the modern
Just because you want an organic design doesn’t mean you have to abandon your modern influences. You can keep your chrome-looking background, purple complementary color or non-organic fonts. Softening a modern design doesn’t take much, nor does it need a floral vector. A simple curl of a graphic, brush or vector can achieve a natural essence just fine.
- Think differently
There is much more to nature than the obvious. Pick unlikely items that are natural but are less common, like light.
- Urban areas are environments too
Just because it is removed from the forest does not mean it is no longer an ‘environment’. Think concretes or damask.